what is a good domain rank score in ahrefs. The score is on a scale between 0-100 with 100 being the best score, meaning the website is more likely to rank highly in search results. what is a good domain rank score in ahrefs

 
The score is on a scale between 0-100 with 100 being the best score, meaning the website is more likely to rank highly in search resultswhat is a good domain rank score in ahrefs  Moz uses different factors to calculate this score based on a sample of links to a website or page

These are the best free tools to check domain authority of any website, 1. A website’s DR is high if it has many backlinks from high-quality websites. 1. This is despite each of the websites having a DR of 89. Sounds good and useful so far. A page is given an initial PageRank score based on the links pointing to it. It is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. These stats about ranking on Google may surprise you. The domain authority score ranges from 0 to 100. Moz's DA was a clear winner, maybe because of first-mover advantage but right now in 2021, which is more accurate? I have seen so many websites with large differences in their domain score, ratings, and authority with Domain rating by ahrefs usually being lower and Domain score by semrush being higher. Moz offers two rank tracking options: the regular rank tracking tool and an ‘on-demand’ tracker. Analyzing search intent is crucial if you want to rank well. Domain Authority (DA) is a score developed by Moz to predict how likely a website is to rank in SERPs. A score of 30 might be considered good for a small local business website, but low for a large e-commerce site. ”. Here is a breakdown of the scale: 0-10: Very low authority; 11-20: Low. If a user puts a website into Ahref's Site Explorer, then he can check its UR. Example: If you have a new website with 0 backlinks then your score will be 0 by default. This score can then be used when comparing websites or tracking the “ranking. Paste the keywords that matter to you into Ahrefs’ Rank Tracker. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. This is because the higher this number, the more backlinks you’ll likely need to rank on the first page. A high Domain Rating score means that your web page has a solid backlink framework, while a low one translates to a poor profile of inbound links. Domain authority is a way of predicting how well a website will rank on search engines. Link Building: find the strongest backlink opportunities in a niche. Website health. Search intent is the underlying reason for a user’s search in Google. If your direct competitors have a score between 40 to 50, a good domain score for your business should be between 55 to 65. Websites are assigned a domain authority score from one to one hundred. Organic search refers to the non-paid search results from a search engine. In other words, 3. Ahrefs offers four pricing plans which include: Lite: $99 per month when billed monthly and $83 per month when billed annually. Product/service page. This tool adds to the company’s other main products that focus on keyword research, link building, and competitor. Just search for any word that defines your niche in Keywords Explorer and use the search volume filter. In other words, Ahrefs Domain Rating ranks sites based on the perceived strength of their backlink profiles. One of them is the average DA in your industry or the DA of pages ranking for one specific term. This website ranking measure is determined on a logarithmic scale and the score ranges from 1 to 100, 1 being where all new websites start and. The top-ranking page gets the most search traffic only 49% of the time. It predicts after having a look at your current stats of how well you are doing in the SERP (search engine results page). Semrush: Best for Power Users. Many articles discussing Domain Authority refer to it as a search engine ranking score and suggest it is a good predictor of how well a website. Ahrefs rank. , Domain Rating). good domain authority (DA) score can vary depending on the industry and competition. Ahrefs is a complete SEO tool. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's. Some of them nicely correlate with your chosen KPIs and can even be a better choice. Next, it’s just a case of auditing your pages with our interactive content audit process. On. Ahrefs' SERP Checker gives you an accurate ranking difficulty score and detailed SEO stats for the top 10 search results. Auction Domains. Domain Rating (DR) is a metric developed by Ahrefs to measure the authority of a website's backlink profile. And if you are among the following four groups, it will be best for you to stay away from the Ahrefs tool. Here are 12 essential SEO best practices to help you level up your website’s performance in search engines. The higher the score, the better your domain authority. The difficulty score is clearly labeled and color-coded along with descriptive text to help you understand the difficulty level. Luckily, Ahrefs displays metrics about each backlink pointing to your site so you can easily see the highest quality among them — and the lowest. Here are 12 essential SEO best practices to help you level up your website’s performance in search engines. This puts Ahrefs above Moz for this feature, especially since Ahrefs can also generate ranking reports the same as Moz. Only a few years ago, Ahrefs was known strictly as a backlink analysis tool. Majestic – TF of 20+, with a TF/CF ratio of at least 1/2. Moz DA ranges from 1 to 100, with higher scores equalling a better domain (aka a better chance of ranking highly). It’s all relative. Apparently, Moz bases its tool mainly on Google whereas Ahrefs considers other search engines like Bing. DR (domain rating) is Ahrefs’ Domain Authority metric. Marketers are often attracted to Domain. If you believe that links from new referring. If you want to know how many times a specific website has linked to you, search for the domain then look at the Links to target column. Benchmarks, however, are KPIs you set as your reference point when building your SEO strategy. Rank tracking tool. Ideally, the score helps you evaluate the strength of a website’s ranking as time passes. Go to Ahrefs. This example from a fitness blog has it all: low DR, a spammy domain name and page title, and spammy anchor text. According to Ahref’s, the Domain Rating is primarily a website’s authority rating. Domain Rating is a metric Ahrefs uses to show how strong a website’s backlink profile is, both qualitatively and quantitatively. Conversely, anything below 50 would indicate that you require external links to high. ”. In other words, 3. Check the Domain Rating (DR) of any website to see the strength of its backlink profile. Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. Good way to think about it. What is considered a good Domain Authority? The higher your website’s Domain Authority, the more likely your website is to have a high rank within the search engine results pages (SEPRs). Check for 140+ SEO issues. Other indexes may do this differently and come up with different counts. Consider for example I ell you to measure the length of your room. For example, the pattern /b [aeiou]t/ will find words like “bat, bet, bit, bot, but” on a page. A regular expression (regex) is a sequence of characters used to find patterns within text. One of the most important features of Moz is the domain authority score usually provided by the MozBar browser extension. Then we studied the correlation between the position of the ranking page and the DR/DA of the parent domain. It is also important to acknowledge many different contexts when evaluating DA. Ahrefs introduced Domain Rating, and Moz introduced Domain Authority. Click the Content Gap report. A “good” Domain Authority ranking depends on your competition and keyword targeting. And because each of these brands uses its own unique calculation and link indexes, your website’s scores could vary widely for each metric. The term “logarithmic scale” means that the gap between DR 70 and DR 71 is much bigger than the one between DR 20 and DR 21. Core Web Vitals. For context, brand new sites start with a DA score of 1. It took Netlify 1 year to grow from a 25 to a 71 with 304 referring domains. However, making these at scale on any directory, regardless of the quality, is considered yet another spammy practice. The. Followed by these four metrics that are popular but actually don’t matter: Bounce rate. Google says that links and content relevance are the top ranking metrics for your site's placement in search results. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Why organic search is important. Domain Authority is the ranking potential of pages on that domain. How to interpret Ahrefs Domain Rank scores? When interpreting Ahrefs Domain Rank scores, it's important to consider the context. It’s important to note that the number is never an absolute. Domain Authority vs. The Ahrefs “ Website Authority Checker ” is a free tool for finding out your domain’s authority. A stronger domain in the top leads to a significant growth of KD, while the URL itself can be weak. 2 billion links from almost 7 million. If you can. Keyword difficulty scores are the measure of how difficult it is to rank on the first page for a given keyword via organic search. DA scores between 40 – 50 are considered average, with 50 – 60 being good and over 60 being excellent. There are several tools available for checking your website load speed. You’ll receive the domain authority (DA) score, page authority (PA), and Moz rank data upon scan completion. Go to Google Chrome Web Store. 2. DA is calculated by evaluating multiple factors such as the number of backlinks pointing to a domain. Scores above 60 rate the DA as excellent. Lastly, ranking outside of the first page gives you 0% SEO. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. Each company clearly has a different methodology for counting domains. However, rank tracking in Ahrefs is limited by the number of available ‘project slots,’ which restricts the number of campaigns that can be tracked simultaneously. You’ll see a complete list of all domains that have linked to yours. Enter a website URL to know its domain authority, ranking keywords, and number of referring domains. You can: 1. Domain Authority (DA): It. To find them, enter a few brand names into Keywords Explorer, go to the Phrase match report, then use the “Include” filter to find keywords containing the words “review. The more high-quality backlinks a site has pointing to. SE Ranking: Best for Small Businesses. Though Ahrefs’s paid subscription is an incredibly powerful SEO tool, their free website authority checker only provides very general data, namely: Domain rating. Additionally, along with the Url score, our Bulk Domain Reputation Checker will also show you the Ahrefs Rank for any given domain you enter. Hit “Compare”. Founded in 2004, Moz offers an advanced all-in-one SEO tool to help websites improve their search engine ranks. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. In other words: Majestic isn’t an all-in-one tool that does keyword research, SEO site audits and on-page SEO analysis. The Ahrefs “ Website Authority Checker ” is a free tool for finding out your domain’s authority. For instance,. This metric is calculated by a machine. See where your competitors. The exact meaning will differ depending on which tool you use. In A Nutshell. Inches or meters, both are correct only the unit is different. Organic search refers to the non-paid search results from a search engine. Along with Ahrefs rank, you can also see the domain rating and URL rating of any domain and a web page. Domain Authority (DA) is a score developed by Moz to predict how likely a website is to rank in SERPs. The rating assigns points out of 100 which considers the number and quality of links you get from other. Most websites have many keyword rankings because they rank for many search terms across various pages. If you want to build high-quality backlinks, then start by building links. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. For example a DA score of 60 is good if your competitors average a 50. Brainstorm “seed” keywords. Ahrefs provides several reports to help you do backlink analysis. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. com. Moz Domain Authority, Explained. Set your preferred domain. is a software company that develops online SEO tools and free educational materials for marketing professionals. Target URLRounding out the comparison is rank tracking, where Bruce Hogan from SoftwarePundit believes SEMrush reigns supreme. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. And it’s not a secret the vast majority of SEO tools pull their keyword search volumes from GKP. Slow pages. Find the MozBar extension in the Google Chrome Store. Yukarıdaki ücretsiz araç, web sitenizin Ahrefs tarafından hesaplanan "yetkisini" gösterir (ör. Depending on the DR checker you are using, such as the Ahrefs domain rating checker, the score of the typical domain authority falls somewhere between 1 and 100. Ahrefs DR is based on the number and quality of. Ahrefs does a pretty good job of showing all broken inbound and outbound links on a site. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). Get ranking updates for desktop and mobile. And because each of these brands uses its own unique calculation and link indexes, your website’s scores could vary widely for each metric. Still, for Digital Ocean, it took them one year to grow from an 87 to an 89. If a lot of pages link to your page, that adds credibility. Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. 1K for the last 30 days, this means that the target has a total of approximately 26100 fewer organic keywords ranking in the top 100 than 30 days before. Keyword difficulty (or “competition”) is a metric used to determine how difficult it is rank for a keyword. 1. Find out how hard it'll be to rank in the top 10 for any keyword. Not anymore, so each tool has its own metric to measure. Serpstat is a little more affordable, whereas Ahrefs is more expensive. AR ranks websites in the Ahrefs database by the size and quality of their backlinks, while Domain Rating shows. 3. For example, the below Domain Rating vs Domain Authority scatter plot compares Ahrefs DR and Moz DA scores approximately 9,700. Domain Authority refers to the overall ‘power’ of your website, which is determined by the number and quality of backlinks pointing to your site. Both internal and external backlinks links are taken into account when calculating URL Rating. With that, we can move on to the next feature—the Ahrefs Rank. Large image files. Ahrefs uses a website’s backlink profile to determine their DR. CF stands for “Citation Flow. Bid on that keyword in a Google Ads campaign. Given that Google is looking for content that demonstrates expertise, hiring expert writers will likely. Average session duration / time on page. From this, we can see: The KD is lower for “south korea travel guide” than “singapore travel guide. Ahrefs Rank (AR) ranks all the websites in our database in order, by the size and quality of their dofollow referring domains — basically, by their DR . Ahrefs has an Ahrefs Rank and Domain Rating. As you can see from the below screenshot, Ahrefs can also give you an indication of the number of backlinks (i. Bottom Line: Ahrefs is an SEO tools suite with one of the best backlinks databases, a site crawler, a rank tracking engine, and a keyword tool that goes beyond anything in the market. Semrush’s authority score metric is comparable to Ahrefs’ domain rating metric. (Tool suggestion: SEO competitor checker) Step 2. Here’s what we found: In Bucket #1, 45. A subdomain is a part of a website that’s placed under that website’s root directory. Export the data from Google Search Console ( Performance > Search results) and merge into the content audit template. However, in general, a Domain Rank Score above 50 is considered good, while a score above 70 is considered excellent. DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. Domain authority is best used as a relative metric that is gauged against your competitors DA scores. Followed by these four metrics that are popular but actually don’t matter: Bounce rate. Domain authority is calculated using several factors. Find rankings for specific keywords using the inbuilt filters and search functionality. Domain authority is purely based on the number and quality of backlinks your domain has. As we discussed before Domain Authority Scale is 1 to 100. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Ahrefs Review: The Bottom Line. Ahrefs uses a proprietary Domain Rating for websites which is its own version of the Domain Authority score by Moz. SEO software company Ahrefs invented the DR score as a way for marketers and SEO professionals to track a website’s backlinks. T&A keywords. He will get the scores of the homepage alone. Average session duration / time on page. 11% of all clicks for our tracked keywords land on Ahrefs. Ahrefs for keyword analysis. despite our metrics in Ahrefs (domain rating and referring domains) being better than pages in a higher ranking position:. The second website has an Ahrefs Rank of 304. 3. For every top-ranking page, we show you backlink metrics to help you gauge the competition and understand the ranking difficulty of a keyword:Domain authority somehow impacts your website/pages to rank on specific keywords (I would not consider Domain Rating (DR) by ahrefs; rather I will go with Domain Authority given by Moz. Ahrefs Tops in Keyword Research. ”; The TP is much higher for “south korea travel guide” at 4. It is about helping Google and searchers better understand and digest your content. Similarly, DA and DR both are units defined by Moz and ahrefs. Sites around this number still have a good chance of ranking and are generally seen as. Authority Score serves as an indicator of the overall quality of a domain or webpage. Keyword Generator: The keyword generator of Ahrefs is one of the best free keyword research tools out there. , links from other sites’ content to yours) that you will need to source in order to. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. 1. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. e. then use tools like Ahrefs and Google PageSpeed Insights to evaluate what makes the domain rank. It is simple to improve the domain authority and page rank, but an SEO can use some effective strategies to boost the website ranking in the search engine results. Ahrefs. Domain Authority Checker is the tool you need to keep an eye on how well you are doing in the online ranking competition. Fortunately, Ubersuggest does have a ranking distribution breakdown, which I’ll get into later. We think it’s one of the best on the market but we’re clearly biased, so I won’t insult your intelligence by creating a list of the ‘best’ rank trackers with Ahrefs at the top. For instance, going from 20 to 30 is a lot easier than boosting it from 70 to 80. A whole lot. For example, if the delta for this number is -26. I will increase domain rating to a maximum level with my White Hat SEO Strategies that Google Loves. However, SEMrush is slightly more versatile – it includes a wider range of tools that support a greater percentage of our marketing efforts. 216 median ^ that is exactly the same. Go to Ahrefs’ Site Explorer; Enter the domain of a popular industry blog;. Attending to all the technical aspects of SEO is absolutely important as a foundation. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. Why organic search is important. Go to “More Tools” and then “Extensions. It is an indicator for determining a website's status compared to similar competitors. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Domain Rating vs. , Domain Rating). (You can close the dedicated presenter view window. Going back to the KD score, the domains ranking on SERPs for low difficulty keywords will normally have. The upward. It’s not possible to say that a Domain Rating of 30 is good, or 50, or 60, or 70. It runs on a scale from zero to a hundred. New vs. . Pricing starts at $39. 63% of pages get no organic search traffic from Google. Dedicated FAQ page. Next, it’s just a case of auditing your pages with our interactive content audit process. Get more traffic with Ahrefs' free SEO tools: Webmaster Tools, Keyword Generator, Backlink Checker, SEO Toolbar, and more. In this guide, we’ll cover: Types of organic search results. For example, “smoked turkey” would be quite hard to rank for with a KD score. Duplicate content. It shows us two things. Let’s start with the obvious one. New businesses start at one and need to work to improve their domain authority and rank higher on the search engine results page. What Is A Good Domain Authority Score? Clickhub reports the average domain authority score as being between 40 – 50. Thus, Health Score = (1 - 80/100)) *100 = 20%. Search volumes aren’t very accurate. Here’s a quick way to get a sense of your site’s CWV performance: Sidenote. Dead pages. Here are 10 comparisons these professionals highlighted regarding Ahrefs and Moz as domain authority checkers: Ahrefs Has the Edge With its Visuals and Trend Tracking. That means looking closely at domain snapshots and running the domain in ahrefs to see if it was ranking for junk keywords e. , Domain Rating). Stage 1. 11%. Step 3. Export the data from Google Search Console ( Performance > Search results) and merge into the content audit template. The results can be downloaded as a CSV, and are also available on the dashboard. Its ranked on a 1-100 logarithmic scale, with 100 being the best. For the record, Ahrefs Rank (or AR) is a global website ranking system developed by Ahrefs and contains all websites from high to low based on the quality and size of their backlinks. Domain Authority was launched by Moz shortly after its inception in 2004. All issues are sorted by importance, with straightforward advice on how to fix each one. In general, Authority Score is used for domain comparison and not for determining how good or bad domains are on an absolute scale. One of them is the average DA in your industry or the DA of pages ranking for one specific term. Here’s how to use it: 1. TL;DR. Crawl your website for SEO issues that can hurt your rankings, including: Missing title tags and meta descriptions. Thus, our experiment shows that there's a positive correlation between the position in Google SERPs and Domain InLink Rank for the pages, occupying that position. Domain rating scores range from 1 to 100. 1. What is a good Domain Rating (authority) score? Generally speaking, the higher the "authority" of your domain, the better. Websites with a score below 30 may have limited authority and may struggle to rank well in search engine results. From highest to lowest. Scores between 40 to 50 are considered to be average. After that, click on the three dots at the top right corner of your browser. 221 median Moz DA: 0. e. What a good domain authority score is. There are many ways to determine your domain’s rating, and these include tools like Moz, Ahrefs, and Target. . For example, “smoked turkey” would be quite hard to rank for with a KD score. Google will write one for you if you don’t have one or sometimes rewrite yours even if you do have one. It’s generally a good idea to keep track of them all. This is because the higher this number, the more backlinks you’ll likely need to rank on the first page. “3 most important ranking signals used by Google: Content, Links and RankBrain” — Andrey Lipattsev (search Quality Senior Strategist at Google) The higher your. It will help ensure that you rank higher. You can use it not only for keyword monitoring but also for your entire SEO strategy. Domain rating (DR) is a metric created by the SEO toolset Ahrefs that shows “the strength of a website’s backlink profile compared to the others in the ahrefs database on a 100-point scale”. When Google saw the redirect, it dropped the old domain from the search results in favor of the “new” domain. The Domain Rating score is calculated by looking at unique domain links to your website, the authority of the linking domains, and how many unique domains the sites link to. Ahrefs uses a score out of 100 to indicate this — with a higher score letting you know that it’s going to be harder to rank for a keyword. Now, it’s important to note that a sudden increase in referring domains could be a good thing. DR: 20Similar to Moz’s Domain Authority, Ahrefs has a Domain Rating score. Here’s what the index looks like: You can search the index in two main ways: Filter by locale (e. The more high-quality backlinks you have, the higher. But let’s say that it takes you three months to build that many links. The score is based on a 1-100 scale, with 100 being the best, and is used to evaluate how authoritative a site might be seen by search engines and hence boost ranking in the. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. Higher domain authority signifies better chances of ranking well and attracting organic traffic. Ahrefs has one called Domain Rating. 4% of top-ranking pages don’t have a title tag. It’s essentially a less granular version of Ahrefs Rank (AR. Large image files. Sort the results by the “Traffic” column to see which videos get the most organic search traffic. Domain Rating (DR) and URL Rating (UR) are metrics developed by Ahrefs to see the ranking strength of a domain or a particular URL by examining its backlink profile. It’s not possible to say that a Domain Rating of 30 is good, or 50, or 60, or 70. If your page isn’t ranking where it should, you can always improve it. Backlink anchor text — Analyze anchor texts to see. In more general terms, keyword. That can hurt your rankings. The higher the score, the harder to rank. Now, it’s essential to understand that the scale for Domain Rating is logarithmic. SEO experts rank the Domain Authority (DA) scores between 40 to 50 as average and 50 to 60 as good. . For the record, Ahrefs Rank (or AR) is a global website ranking system developed by Ahrefs and contains all websites from high to low based on the quality and size of their backlinks. Ahrefs has been the number one tool in our SEO tool belt for many years. Ahrefs Review: The Bottom Line. Domain Rating (DR) and URL Rating (UR) are the measurements Ahrefs uses to rate the backlink profile of a site. You will now see who links to you and how many times they’ve done so. Websites with a score below 30 may have limited authority and may struggle to rank well in search engine results Factors That Influence Ahrefs Domain Rank Score Several factors influence the Ahrefs Domain Rank Score. Find out what the modes mean on Ahrefs and how to effectively use them when adding a URL or domain. Domain Rating (DR), an algorithm developed by SEO software provider Ahrefs, allows for a numerical evaluation of a website's backlink quality and quantity. The score is on a scale between 0-100 with 100 being the best score, meaning the website is more likely to rank highly in search results. Conversely, anything below 50 would indicate that you require external links to high-authority sites. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). CF is largely a reflection of the volume of links. Pages with lots of backlinks rank above pages that don’t have as many backlinks. Domain. Make sure your website is crawlable and indexable. Depending on the number of high-quality backlinks from unique domains, ahrefs can. Ideally, you want to have a higher Domain Authority than your competitors. A general rule of thumb is that your Domain Rating (authority) is good if it’s higher than or comparable to similar sites. 11% of all clicks for our tracked keywords land on Ahrefs. Another way to create sections within a website’s. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. 2. To be clear, Moz states in no uncertain terms that Domain Authority is NOT a Google ranking factor. From there, it goes like you’d expect. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. Both are important scores for website SEO analysis. Use Ahrefs Webmaster Tools. Ensure your website loads quickly. Google Keyword Planner is widely regarded as the best source of keyword search volume data, as it comes directly from Google itself. This is a good sign that the SERP doesn’t have enough tailored content. Linking root domains Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. )Domain Authority between 50 and 60 must be rated as good. Domain rating is a marketing metric that measures the strength of a website’s backlink profile. I remember people were talking about some domain check API in the past, but can't find those threads anymore. Number of linking websites. A Domain Authority score ranges from one to 100, with higher scores corresponding to a more exceptional ability to rank. 1. The higher the score, the stronger the link profile. If you're looking for an SEO tool with exceptional crawling and domain analysis that covers all your bases in terms of basic keyword research and ongoing.